M-T-R, which stands for money the root, is an independent brand that explores the universal meanings and understanding of our connection to money. The M-T-R logo is an ambigram, meaning it remains the same when rotated 360 degrees. This symbolizes the individual's choice in the pursuit of financial goals, reflecting the yin and yang of good and evil inherent in different choices. Additionally, the logo represents our brand ethos of equality and non-judgment.